Cross and Up Selling
About
This 3-hour course includes 90 minutes of live online instruction and 90 minutes of self-directed learning.
You’re the expert in your business. Now it’s time to show customers that. Cross-selling and upselling are two ways to add value for them. Clients may not be aware that you offer add-ons or upgrades. They may never have heard about your corresponding services to go with their purchase. Increase value and improve customer experience when you learn to cross-sell and upsell through this online training course.
.svg){kind=icon}
For the best value, purchase this course as part of the Sales Essentials 1 Year Subscription.
Objectives:
Who should attend?
Anyone who sells products or services with multiple tiers or options
Duration:
What You’ll Learn
In this live online training course, you’ll learn to ask thoughtful questions to determine if upselling or cross-selling opportunities are good ideas. Then, you’ll be able to skillfully upgrade your clients and increase your sales while creating real win-win situations. You’ll also review principles to genuinely win people to your way of thinking.
Your Dale Carnegie trainers are not only knowledgeable when it comes to cross and up selling training course materials, but they are also skilled sellers themselves. You’ll walk away from this class as a better salesperson (whether that’s your only role or not) who is ready to give customers a great experience.
Why You Want To Learn It
Selling a product or service is much more than setting up a simple transaction. Salespersons act as problem solvers, discovering customer needs and providing solutions. Knowing a proven process for determining when to cross-sell vs upsell adds value for the customer while generating increased or recurring income for the business.
How It Will Help You
By learning to properly cross-sell and upsell, you create strong bonds with customers who now like you, trust you, and will purchase more from you. In the end, you look good to both your customer and your company because you’ve produced a genuine win-win situation. Cross-selling and upselling properly takes sales from icky to amazing.
Competencies
- Customer Acquisition: Identifies and converts prospects into loyal, long-term customers.
- Customer Experience: Sees the world from the customer perspective to create a positive engagement that meets their needs and creates loyal champions of our organization.
- Communication: Practices active listening supported with relevant oral and written information.
- Influence: Consistently directs situations and inspires mutual commitment and an all-win outcome.
- Selling: Understand a buyer's wants and needs and suggest the best solution.
Closing the Sale by Building Customer Relationships
This ebook demonstrates the 5 steps to building a customer relationship. Learn to create value by discussing your product and benefits in a way that tells a story tailored to your customer. When you’ve arrived at a beneficial solution, you’ll learn to ask for the commitment in a manner that makes it seem like you’re cementing a long-term professional relationship. Read More >
Dale Carnegie Quick Tips for Outstanding Customer Service
Exceptional customer service is about creating meaningful relationships and memorable moments at every touchpoint. You’ll first be introduced to nine ways to strengthen relationships with customers. You also learn telephone courtesy skills, an 8-step complaint resolution process, types of questions to ask to uncover needs, 5 five steps for asking for a referral, and more! Read More >
3 Reasons Why Trust is the Most Important Tool for Driving Profitable Sales
Strong relationships, whether personal or economic, are built on trust. Indeed, 73% of respondents from a recent Dale Carnegie study indicated that trust is “very” or “extremely” important to them for building relationships with salespeople. Further supporting the critical role trust plays in a buyer and seller relationship (and driving profitable sales), the same study found that 71% of respondents said they would rather buy from a salesperson they trusted over one who gave them the lowest price. Read More >
The Dale Carnegie® methodology is time-tested with thousands of testimonials attesting that it works. From the very start, on an individual level, you will set stretch goals and with the support of the social learning environment, the ‘in-the-moment’ coaching by the highly trained facilitator(s), the accountability to commitments, progress will be visible to yourself and others. In the Dale Carnegie® methodology, we focus on building strengths to overpower our weaknesses. We believe that everyone has inherent greatness, and it simply needs to be identified and nurtured.
