How to Win Friends and Influence People: New and Updated for the Next Generation of Leaders. Preview Chapter 1
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Trust is Dead. Long Live Trust!

Benefit of this White Paper

71% of customers said they would rather buy from a sales professional they completely trusted than one who gave them a lower price.

What You'll Learn With It

It's all about trust. Learn why trust is critical in the selling process and what attitudes are required by sales professionals to develop trusted business relationships. See how a customer-oriented approach followed by the right communication skills create value for the customer.

Why You Need It

What You'll Do With It

Trust is Dead. Long Live Trust!
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