Dale Carnegie's Secrets of Success
Timeless Principles for Leadership + Human Relations
30 Principles from How to Win Friends + How to Stop Worrying—8M+ lives transformed.
Over 50 million copies of Mr. Carnegie’s books such as How to Win Friends and Influence People and How to Stop Worrying and Start Living are sold, and over 8 million lives have been impacted by the Dale Carnegie training and Dale Carnegie's timeless values and principles.
A plethora of golden tips will set you on the path toward unimagined success. Put these tips into action to excel as a leader and become the best version of yourself.
Core Message
Draw out natural strengths, build confidence/courage, create trust-based cultures. Transform individuals → teams → organizations for revenue growth, productivity gains, cost reduction. Principles work across borders/generations.
The 3 Pillars of Influence
How to Win Friends & Influence People (30 Principles)
1. Become Friendlier (9 Principles)
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Don't criticize/condemn/complain
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Give honest, sincere appreciation
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Smile, remember names, listen genuinely
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Talk their interests, make them feel important
2. Win People to Your Thinking (12 Principles)
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Avoid arguments, admit wrongs quickly
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Show respect, let them talk 80%, see their viewpoint
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Be sympathetic, appeal to nobler motives, dramatize ideas
3. Be a Leader (9 Principles)
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Praise first, indirect mistakes, ask questions not orders
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Lavish praise on improvement, give reputation to live up to
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Make them happy about doing what you suggest
Bonus: Stop Worrying (Key Techniques)
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Live in "day-tight compartments"
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Analyze facts, accept worst, cooperate with inevitable
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Fill mind with peace/courage/hope
Your Golden Book Action Plan
Daily Implementation:
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PRAISE sincerely (specific + immediate) — Principle #2
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LISTEN genuinely (80% them, 20% you) — Principle #7
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SMILE + remember names — Principles #5-6
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Live DAY-TIGHT (no past/future worry) — Worry Principle #1
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Admit wrongs quickly — Principle #12
One principle per interaction = transformed relationships + measurable results.
