The Art of Storytelling
About
Successful leaders and public speakers throughout history have understood and harnessed the power of good storytelling. No matter your topic or your audience, telling a story engages your listeners and elevates your public speaking to an art.
Dale Carnegie believed that public speaking and storytelling are skills to be learned, not inborn abilities. Impactful storytelling requires an understanding of your audience, your topic, and your goal.
For the best value, purchase this course as part of the:
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Presentation Essentials 1 Year Subscription, or
Sales Effectiveness 1 Year Subscription.
Objectives:
Who should attend?
Business developers, enterprise sales professionals, and executives who pitch business on a regular basis and anyone who wants to add an impactful element to create an engaging presentation.
What You’ll Learn
In this workshop, you will learn the very same skills that Dale Carnegie himself used to create generations of successful business people, compelling community leaders, and even politicians.
Why You Want To Learn It
Your life is full of stories. When you share them with others, they listen and remember. Learn how to connect personal experiences with a vision for impacting others. When you know the magic formula for telling a story, you'll find it's much easier for people to see things from your perspective.
How It Will Help You
Everyone wants to build influence, but the secret is in how you craft your message to others. Telling a story engages people emotionally, making them more receptive and open to the storyteller.
At the completion of this program, you will be able to:
- Define your audience and their needs, goals, and wants
- Plan an opening, message delivery, and closing that have impact
- Use the secret to storytelling: The Magic Formula
- Identify best practices for presentations
