Dale Carnegie Customizes Training Solutions for Each John Deere Business Unit
Industry-specific examples and real-world case studies aligned to dealer challenges.
John Deere is a global leader in advanced machinery and smart technology solutions, driving innovation across agriculture, construction, and forestry sectors.
📍 Location: Moline, Illinois, United States
🏗️ Industry: Industrial and Commercial Machinery / Construction
👥 Size: ~73,100 employees (2025)
Strengthening Sales Excellence in a More Competitive Market
With increased competition in the farming and agriculture industry, John Deere could no longer rely on its reputation to gain revenue, therefore the company decided that it was time to focus on improving the sales skills of employees so that they focused their selling techniques on the value of John Deere’s products and services.
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Aligning Global Reach with Local Expertise
Dale Carnegie Training’s global franchise network mirrored Deere’s decentralized dealership model. Also, its localized learning capability supported the kind of specialized regional training that John Deere was looking for. The trainers, understanding the local agricultural conditions, worked alongside Deere’s territory managers to identify region-specific sales challenges.
From Training to Trusted Partnerships
At the end of the training, Deere’s dealers came away with a newfound belief in their own abilities to communicate and sell. They are eager to share what they know and are better equipped to engage their customers through learning how to build successful relationships based on trust and respect.
“As a rule, we normally sell about $50,000 to $75,000 worth of equipment during an Open House event. This year, we sold about $350,000 worth of equipment in the same time span.”
— John Deere, Maine Dealership
